Sequel Inc was founded in 1981 as a full service-marketing agency partnering with the leading manufactures of promotional marketing products.  We are much more than a Multi Line Representative, our deep understanding on how our markets operate in an ever-changing environment allows us to advise not only our customers but also partners on market direction. We offer other services such as training, strategic marketing plans, which puts our partners first in brand retention. 

Our goal is to provide you with quality products, dependable service, and innovative ideas that will make your selling fun and easy. Sequel is changing the way sales representatives support your needs as the days of just dropping off catalogs and doing a rushed line presentation are over. We actually partner with both our customer and suppliers to strategic plan programs that will increase sales and add to the bottom line. It is time for your sales representatives to be a complete resource and we are very confident that you will find Sequel a true innovator in offering services and programs that will be helpful and innovative. We looks forward to partnering with your business as together we increase sales! Our focus is Giving Value First.


John Bennis entered specials markets in 1972 working for an obscure Bowling shirt manufacture.  Here he developed and pioneered the branding of corporate logo’s on apparel that we see today.  Over the years he was partner in, a sales promotion company, a manufacture of apparel, developed and source logoed apparel from china, Team uniforms for Nascar and even wrote new product marketing plans for a major consumer brand.

He and his partner Frank Deaner, Jr. started Sequel with the idea that the industry need a professional sales organization to represent manufactures.  This company was not only a representative but also an integral part of their strategic marketing plans.

John and his wife Gina have a daughter and live in Virginia Beach.  Their son Max died of a tragic boat accident.  They are active in various civic organizations that support children and have a scholarship fund that awards a senior that most represents Max.

For 17 years, Frank Deaner has enjoyed a challenging career focused on sales and marketing in both the imprinted sportswear and promotional products industries. It all started in 1993 while working as a civil engineer that the enticing arena of sales called to him. He entered the industry as an independent sales representative for Cotton tops in 1993. By the end of that year, he joined Sequel Inc as sub-rep and in 1996 he became a partner in the company.
Currently serving as Vice President of Sequel, Frank handles services the needs of current clients and actively develops new ones in the states of North Carolina, South Carolina, and Georgia.
Frank is an avid golfer and a huge supporter of NC State athletics. He and his wife, Kim, have three children Ð Hannah, Frank III, and Madelyn. Both Frank and Kim are alumni of North Carolina State University.